Mission
Conducting business in an entrepreneurial way and having the capacity for innovation are the most important competitive factors in many sectors today. Innovation always comprises both: a good idea on the one hand and its entrepreneurial implementation on the other.
Thus the Vienna University of Technology and the Vienna University of Economics and Business jointly offer a Professional MBA Program of international format. This program creates a special potential of success by combining technological excellence and managerial realization competence.
Participants gain a profound knowledge in general management, innovations management and entrepreneurial leadership. Here innovation is understood as the process through which knowledge and creativity lead to product or service changes. Entrepreneurship is then the process through which knowledge and creativity generate new ways of delivering these products and services, either through a new organization or through reformation of an existing enterprise.
The Professional MBA Entrepreneurship and Innovation features:
- Leading international experts in economics and entrepreneurial leadership with excellent didactic abilities
- Highly qualified participants with different backgrounds such as economy, natural science and engineering, who generate an always expanding network
- Teaching contents, made up to date through combining scientifically based know-how and practical relevance within a reasonable curriculum-structure
- Improvement of the participants’ professional qualifications based on international quality standards and of highest academic level
Statements of the Academic Directors
Univ.Prof. Dr. Nikolaus Franke
Academic Director
Vienna University of Economics and Business
"Innovations are beneficial for society, but usually involve changes. These changes can be disruptive - this is why Schumpeter coined the term 'creative destruction', and inevitably, there is resistance to change. Therefore, innovations only succeed when spirited entrepreneurs
put their energy and vision into them - and know how to organize strategy, structure, financing and market entry."
Univ.Prof. Dr. Sabine T. Köszegi
Academic Director
Vienna University of Technology
“Innovations are not just the rare, trailblazing “breakthroughs”. Value is also generated for companies by creative product improvements, altered processes, new markets and more intelligent organization styles. However, anyone determining the rule of the game as an innovator not only generates wealth and social benefits but may also achieve a temporary monopoly benefit.”
o.Univ.Prof. Dr. Adolf Stepan
Former Academic Director
Vienna University of Technology
" 'A necessary condition for survival of an innovation is, that after a trial, it be perceived as worthwhile by the organisations that directly determine whether it is used or not.' This basic insight by Richard Nelson and Sidney Winter was the first step in mastering creative destruction: the development of the most powerful selection environment concept. Maybe not everybody is born to be an innovator, but everybody can learn to evaluate ideas and manage an environment that is responsive to innovation."
