Professional MBA  ENTREPRENEURSHIP & INNOVATION WU ExecutiveTU WIENContinuing Education Center
  • Business Core modules

    Managing People

    • Optimize individual performance management with theories and frameworks such as talent management.
    • Learn recruiting best practices and performance evaluation systems.
    • Understand the foundations of a successful international career, including 360° feedback and various career coaching processes.
    • The module also covers an in-depth analysis of group and team dynamics, to create those conditions perfect for optimal team function.
    • Manage cultural team diversity with emphasis on aligning people, culture and strategy.

    Managing Organizations

    • Comprehend the structures, processes, culture and politics of modern organizations, emphasizing change management in a global context.
    • Study modern knowledge and innovation management by identifying new technologies and fostering corporate flexibility through organizational adaption.
    • This modules content includes corporate restructurings, mergers and acquisitions.

    Competitive Analysis and Strategy

    • Implement state-of-the-art tools to assess the external and internal context of an organization and its implications for strategy on an organizational, industry-wide and international level.
    • Key issues include competition and collaboration, diversification and focus, strategic thinking, strategy formation and strategic change.

    Data Analysis and Decision Making

    • Understand the power and limitations of numerical data in decision-making processes.
    • Topics include the application of exploratory data analysis, applications based on the normal distribution, basic inferential and sampling procedures, regression analysis and analytical models supporting the decision-making process.

    Financial Reporting

    • Examine the fundamental principles and elements of accounting alongside procedural issues vital in the preparation and presentation of financial statements, practical and theoretical matters in the evaluation of accounting income, inventory, fixed assets, investments, leases and earnings management.

    Financial Management

    • Gain an overview of the major concepts in finance for national and global companies and market participants in the international financial market.
    • Focus is placed on the valuation of various securities, the relationship between risk and return, the opportunity cost of capital principle and the improvement of both private and corporate investment decisions (e.g. financial mathematics, investment financial criteria).

    Operations Management

    • Internalize up-to-date methods for the optimal management of both production and distribution of goods and services.
    • Examine fundamental interdependencies between IT, operations, human resources and corporate strategy - focusing on concepts of productivity and tools for improvement, such as supply chain management and process management.


    • Examine key controlling concepts.
    • Topics cover the interpretation of financial statements and traditional performance management systems based on accountancy ratios (Financial Reporting and Financial Management).
    • Focus is placed on value orientated performance management methods, including the importance of intangible assets. Principle topics also include strategic performance management and the application of a balanced scorecard as a successful management system.

    Marketing Management

    • This module provides in-depth analysis of marketing as a discipline, including modern concepts and strategic marketing management tools for market-driven and customer-focused companies.
    • Emphasis is placed on consumer behavior, marketing research, an optimal marketing mix and marketing and sales organizations.

    Global Markets

    • Gain a comprehensive overview of the business environment of global markets and understand the complexities of various economies around the globe - to better assess business opportunities and global market environments.

    Information Systems Management

    • This module covers information system resources and technology management.
    • Participants gain insights into key information technologies and their applications (e.g. ERP, CRM, Knowledge Management systems, e-commerce).
    • Internalize the competitive advantages inherent to information technology and its related organizational and managerial implications.

    Managerial Economics

    • The module provides a problem-orientated understanding of macroeconomic business environments.
    • Topics include the global monetary system, in particular the role of the dollar, the impact of current account imbalances, fluctuations of asset prices, exchange rates and commodity prices and their impact on economic performance.
    • Study basic concepts behind US and EU macroeconomic policy.

    Entrepreneurship and Innovation

    • The force of ’creative destruction’ is key to success for start-ups, companies and societies.
    • Understand the strategic impact of ’the new’ in terms of marketing and organization, and the specific interdependencies between an innovation’s success and the entrepreneur initiating and driving it.
    • Gain vital knowledge on innovation resistance and resistance resolution.


    • Effective, successful managers provide visionary leadership and instigate change in their organizations.
    • Key topics include concepts of leadership and corporate accountability, mobilizing people and groups for change.

    Ethics and Corporate Social Responsibility

    • An introduction into the system of behaviors and rules of conduct between companies and their main stakeholders.
    • Gain a deeper understanding of the ethical and social responsibility of business, considering ethical challenges in the corporate world.
    • Learn to recognize enablers of ethical behavior - individuals and in organizations, responsible leadership and social entrepreneurship.
  • Specialization modules

    Sources of Innovation

    • Potential sources of innovation and ideas for future products
    • Internal and external sources of innovation - ’open innovation’
    • Concepts for commercially viable innovation - identification and evaluation

    Strategy of Innovation

    Transparent innovation strategy focusing on systematic integration of aspects like

    • Corporate foresight
    • Promising market applications for new technologies
    • Timing
    • Uncertainty in the innovation process

    Topics also include

    • Technology analysis
    • Co-operation and strategic partners
    • Technology acquisition
    • Intellectual property rights

    Marketing of Innovation

    • Innovation - strategic imperative for global companies adapting to heterogeneous markets
    • Dynamic markets - the challenges faced by innovative companies
    • Increasing heterogeneity of demand
    • Rapid change of client preferences
    • Successful aligning of research, design and marketing with current and potential customers

    Organization of Innovation

    • Organizational capacity for sustainable innovation - identification and evaluation
    • General business processes and practices
    • Innovation methodologies and tools
    • Factors driving people in a corporate setting
    • Organizational structures enabling collaboration between departments

    Financing and Controlling of Innovation

    • Financing and controlling as the backbone of innovation processes
    • Venture capital applications
    • Management control of innovation processes
    • Specific application fields and corresponding impact

    Entrepreneurial Leadership

    Effective business plan development including

    • Strategy
    • Marketing
    • Organization
    • Financing
    • Staffing

    New venture creation in high-tech companies covering 

    • Large multinationals
    • Small and medium enterprises
    • Start-ups